The Sorino Blog
Reads for restaurants.
Plain, practical, sourced pieces on putting AI to work in a restaurant: answering the phone, the inbox and the messages, and keeping bookings direct.
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Every post in one place.
Winning Back Direct Bookings
How UK restaurants keep the margin the booking and delivery apps quietly take, by answering their own guests on their own channels.
Read the report
The Short-Staffed Summer
Fewer people on the floor at the summer peak, and the phone still ringing. How a restaurant answers every booking and enquiry without hiring.
Read the guide
The State of AI in UK Restaurants 2026
How UK restaurants are quietly putting AI on the phone, the inbox and the messages, and what it is doing for them.
Read the report
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