The Sorino Blog
Reads for restaurants.
Plain, practical, sourced pieces on putting AI to work in a restaurant: answering the phone, the inbox and the messages, and keeping bookings direct.
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Gift Voucher Questions
A restaurant voucher brings two conversations: the buyer before Christmas, and the guest who books with it weeks later. How an always-on agent answers both, sends buyers to your voucher shop and books voucher tables within your rules.
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Bookings in Your Instagram DMs
Guests already ask for a table in a direct message, and the message arrives whether you answer it or not. What goes wrong with a restaurant's DMs, and how an always-on agent answers, checks availability and gets the booking into the diary.
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Can AI Answer Allergen Questions Safely?
It can help, but only by repeating your own written allergen information and handing anything uncertain to a person. One record answers every channel, and severe allergies go straight to your team.
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Can a Restaurant Get in Trouble for Fake Reviews?
Since April 2025 fake and hidden incentivised reviews are banned practices under the DMCC Act 2024, with fines of up to 10% of global turnover. The rules, the traps, and what to change this month.
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How to Cut No-Shows and Late Cancellations
A no-show table is a lost cover on your busiest night. How an always-on agent confirms every booking, reminds guests before service, and frees a cancelled table in time to refill it.
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What a Part-Time Pair of Hands Really Costs
A part-time person on the 2026 National Living Wage costs £14,660 a year and covers 928 hours of the pass, not 1,040. The maths, and what it means for answering every booking.
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The Christmas Rush Starts in Summer
The state of the festive season for UK restaurants, and how to answer every enquiry and win December without hiring for it.
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Answer Every Festive Enquiry
How a restaurant stops missing Christmas party bookings: answer every enquiry across every channel, day and night.
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Speak Every Guest's Language
How UK restaurants answer international guests on every channel, in their own language, without hiring for it.
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Winning Back Direct Bookings
How UK restaurants keep the margin the booking and delivery apps quietly take, by answering their own guests on their own channels.
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The Short-Staffed Summer
Fewer people on the floor at the summer peak, and the phone still ringing. How a restaurant answers every booking and enquiry without hiring.
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The State of AI in UK Restaurants 2026
How UK restaurants are quietly putting AI on the phone, the inbox and the messages, and what it is doing for them.
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